For eCommerce and brick-and-mortar brands with an
online presence, your product photos are one of your very important marketing properties.
83% of US customers think about product photos to be exceptionally useful in
their purchasing decision, and those product photos provide the quality and aesthetics
of your products in an instant. But simply putting those product photos on your
website isn't enough. So where else can you put them? You can strategically
place those product photos into your marketing campaigns to drive order and
breed brand loyalty. Here's how you do it.
1. Why Your Pictures Should Become Texts
Text vs. photos. It's the grand disagreement. Do blog
posts do well, or should you be providing text-based ads? Both certainly perform.
But sending product photos to your customers via text-based marketing (SMS) is
the perfect medium to incorporate your product photos.
2. Applying Pop-Ups With Product Images
If utilized properly, pop-ups can be an enormously powerful
medium. The top 10% of pop-up campaigns have transfer percentages that hover around
10%.
So, hit your guests with a well-executed popup that combines
product photos.
Are you ready for the cherry on top? Include a price
cut to the pop-up. It doesn't have to be a massive price cut but you should definitely
add one. Not just do 92% of consumers use discounts, but adding that price cut delivers
you a little else. It gives you their email. What do you need the email for?
Read on. We're leaping into some inboxes.
3. Email Flows
Emails nevertheless work. Due to the overall number of emails brands send out each day, they do have lesser open percentages and answer to percentages than SMS. But it's manner easier to get an email than it is to discover a phone number, and there's even a decent quantity of people out there that open brand emails. The usual ROI for email campaigns is astonishing with around $32 in return for all $1 spent.
For eCommerce, emails aren't simply superb at getting numerous
customers they're a terrific way to combat the ever-growing shopping cart ignore
problem that continues through the eCommerce industry. Did somebody inspect several
items and then leave? If so, send them a discard cart email. But what if they still
don't buy?
Send them product photo emails each once in a while.
They clopped Stick to Cart for a reason. There was intention there. You just
have to speculate out how to re-engage your customers in a substantial direction.
Sending them emails with product photos included as in hero banners is a great way
to do just that. It re-introduces them to your product in an extremely widely
visual approach and triggers that existing purchase intent in the back of their
brains.
1. Topic triggers
Let's talk that you have a blog that posts organic subjects
about the kind of products you deal. So, maybe you sell shoes, and you have a
shoe fitting manual blogpost. Once readers read that whole blog post, recommend
them an email with a tagline as Eyeing
for the fantastic shoe fit? How about the fantastic shoe? Then add incredible pictures
of your beautiful shoes.
2. Shopping cart denial triggers
Did they leave those shoes in your shopping cart? Keep
those shoes in their edge by demonstrating them derelict cart email springs. Send
them an email with a huge, bright, beautiful photograph of your sneakers.
3. Past purchasing triggers
If you're not intersect-selling, you should be. It enhances
bottom-line revenues by up to 30%. And you don't a lot have to work for it. Just
by sending an automated email of your cross-sell loaded with spectacular
product photos, you can put people back into that purchasing mindset.
4. Deal trigger
If they offered their email in return for a price cut,
try providing them a product photograph established on their surfing actions on
your website. After all, they want to apply that price cut, right?
There are hundreds of these types of triggers where
product photos just suited organically. It would be a shame to disrespect that amazing
creative you have put into your arsenal.
Final Thoughts
Don't gather all of those high-value product photos in
the corners-and-cracks of your website. Find them in front of peoples' faces. All
time one of your efforts sees a product photo, they're one step closer to transforming.
