Packshot photography ideas is taking pictures of a
product or service to signify it online and improve conversions for eCommerce
stores. When applied properly, it can make a product attractive and connect the
business’s brand identity in a recognizable manner.
This post will go into numerous ideas on how to enhances
your packshots, and in turn, improve your brand appreciation and how your
business is perceived.
1. Use the right camera
It is feasible to make use of a smartphone camera for
packshots as it is now extremely typical for a phone to come out with a nearly
professional level camera, with multiple lenses, flexible aperture, and ISO. If
you’re utilizing a smartphone for your packshot, it should be a comparatively
new phone. The phone camera should also have greater than 12 megapixels so the picture
can be extended to a nice size and not miss details. If you intend to stay with
a smartphone camera in the long term, spending in a few phone lens attachments
can enhance your picture quality.
2. Get your shadows rights
Shadows can increase drama to your packshot but they
can also be an impediment. When utilizing natural lighting particularly, it can
be hard to get a means to get the composition set up at the ideal angle and
then take a photograph that does not cast a shadow, but this can totally destroy
your picture and change where the focal point is completely. Give attention to
where you are holding and casting shadows.
Shadows, when applied properly, can add depth and
dimension to your picture, making it more attractive to look at.
3. Learn to use editing software
The very crucial point about editing for packshot
photography concepts is that you do not mislead how the product is shown.
Editing software can be good for creating sure that the manner the picture is
shown is true to life. For instance, if the product is green and the camera picture
shows it with more of a blue color, then it is a good idea to modify the picture
colors to make sure that it looks as closer to real-life as probable. This can
be tough to get right, so if support is needed, check out our color correction
services.
Even Though editing software is suggested for subtle
changes, filters can pose a trouble. Filters, such as the ones discovered on
Instagram, can change the color of the picture, which triggers your brand to
come off as disloyal. It can also make it seem that you are secreting something
about the product and will therefore devalue it or cause the purchaser to
question the quality.
4. Consider the finest background for your
brand
Although the background should signify your brand identity,
a common rule is to ensure it is consistent during all your products or is at minimum
a running theme through particular collections. Several companies choose for an
easy one-color background, so the product being promoted is the major focal
point. When going for a blank background, it is crucial to think about how you
are going to apply shadows and even reflections. If you’re electing for a
busier background, then testing with aperture is a must.
5. Think about shutter speed
Shutter speed is how quickly the shutter opens and
closes when the picture is taken, which involves the amount of light taken in
by the lens. If you’re altering the shutter speed, then the picture lighting
should be changed appropriately. For instance, a long shutter speed in a
well-lit room will affect overexposure.
The quickest shutter speed that your level of lighting
will let without being too dark is nice for packshot photography concepts as it
makes a sharp picture. This is not a set law though, and by looking into longer
shutter speeds with various backgrounds, you might come across an impact you
like that performs with your product.
6. Invest in a tripod
Tripods are also extremely valuable if combining a low
shutter speed into your packshots as low shutter speed pictures must be taken
without any movement at all or this will affect blurriness.
Even if you’re simply utilizing a smartphone for your pictures,
there are still a lot of smartphone matching tripods to enhance your packshot
photography ideas.
Beginning with the usual rules and then handing it
your flair is a terrific way to progress. It is nice to simply take to time to discover
a formula that works for your brand identity whilst showcasing your products in
the highly attractive manner possible. Superb product pictures can also be utilized
for social media content as another means to connect with your audience.
If you are still having a tough time producing high
quality and keeping packshots, we can assist you with all phases of editing and
catch your brand noticed! Get in touch with us today.
